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Blog Customer Data

Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers

November 1, 2017 B2C CRM, Customer Data

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized…

Product Spotlight: Future Lifetime Value

September 6, 2017 Customer Data

How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth?…

Use Data to Personalize and Improve Your Loyalty Program

August 8, 2017 Customer Data, Customer Engagement, Loyalty, Personalization

  When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…

Smart Data Drives Relationships and Turbocharges Loyalty Programs

August 3, 2017 Customer Data, Customer Engagement, Loyalty

  In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…

Capturing Quality Data For Better Marketing

May 9, 2017 Customer Data, Customer Engagement, Personalization

Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…

If You’re Not Doing Personalized Marketing, You’re Not Doing It Right

December 15, 2016 Customer Data, Customer Engagement, Personalization

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…

NetSuite Loyalty Program & Marketing Solution

October 4, 2016 Customer Data, Loyalty, Partnerships

It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy. Our application has reached “Built…

Forrester Highlights Meineke in New Loyalty Report

July 27, 2016 Customer Data, Customer Experience, Loyalty, Personalization

Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…

Starbucks New Loyalty Program Case Study

February 29, 2016 Customer Data, Customer Engagement, Loyalty

You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…

Accenture Confirms Customer Experience a Top Priority for Brands

November 2, 2015 Customer Data, Customer Experience

A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…

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    From Like to Love: Creating Emotional Loyalty

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    Quick Q&A with Andy O’Dell: Top 3 Trends for 2021

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    Customer Q&A: Look-alike Modeling with 2nd Spark

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    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

    September 11, 2018

    Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

    April 1, 2020

    Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

    August 29, 2017

    From Like to Love: Creating Emotional Loyalty

    April 5, 2021
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