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Blog Customer Data

A New Era for Grocery Loyalty Programs

September 25, 2018 Customer Data, Customer Experience, Loyalty

  Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…

How is Marketing Segmentation Used in Customer Retention?

August 28, 2018 Blog, Customer Data, Customer Retention

  Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….

What’s Your Customer IQ?

August 15, 2018 Blog, Customer Data, Customer Engagement, Customer Experience, Customer Retention

Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…

Protecting Consumers Digital Privacy Begins With Us.

May 7, 2018 Customer Data, Data Protection & Privacy

When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…

Marketing Myth Busters: GDPR Edition

April 25, 2018 Customer Data, Data Protection & Privacy

By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…

Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers

November 1, 2017 B2C CRM, Customer Data

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized…

Product Spotlight: Future Lifetime Value

September 6, 2017 Customer Data

How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth?…

Use Data to Personalize and Improve Your Loyalty Program

August 8, 2017 Customer Data, Customer Engagement, Loyalty, Personalization

  When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…

Smart Data Drives Relationships and Turbocharges Loyalty Programs

August 3, 2017 Customer Data, Customer Engagement, Loyalty

  In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…

Capturing Quality Data For Better Marketing

May 9, 2017 Customer Data, Customer Engagement, Personalization

Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…

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    How to Spot and Prevent Loyalty Fraud Q&A

    June 6, 2022

    Clutch And Microsoft Business Applications Develop Strategic ISV Partnership

    June 2, 2022

    6 Ways to Drive More Revenue from Your Gift Card Program

    April 19, 2022

    A Loyalty Story

    December 9, 2021

    Top 10 Strategic Customer Segments

    December 1, 2021

    4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

    December 3, 2020

    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

    Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

    April 1, 2020

    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

    September 11, 2018

    Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

    August 29, 2017
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