Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers
Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized…
Product Spotlight: Future Lifetime Value
How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth?…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
Smart Data Drives Relationships and Turbocharges Loyalty Programs
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…
Capturing Quality Data For Better Marketing
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…
If You’re Not Doing Personalized Marketing, You’re Not Doing It Right
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…
NetSuite Loyalty Program & Marketing Solution
It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy. Our application has reached “Built…
Forrester Highlights Meineke in New Loyalty Report
Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…
Starbucks New Loyalty Program Case Study
You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…
Accenture Confirms Customer Experience a Top Priority for Brands
A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…