A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…
By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…
Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized…
How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth?…
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…