Smart Data Drives Relationships and Turbocharges Loyalty Programs
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…
Capturing Quality Data For Better Marketing
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…
If You’re Not Doing Personalized Marketing, You’re Not Doing It Right
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…
NetSuite Loyalty Program & Marketing Solution
It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy. Our application has reached “Built…
Forrester Highlights Meineke in New Loyalty Report
Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…
Starbucks New Loyalty Program Case Study
You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…
Accenture Confirms Customer Experience a Top Priority for Brands
A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…
CEO Ned Moore on Why It Matters that Clutch Made Forrester’s Cross-Channel Campaigns Report
Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…
How to Execute HBR’s ‘7 Steps to Deliver Better Experience’
Harvard Business Review recently published a piece titled ‘7 Steps to Deliver Better Customer Experiences.’ The article lays out the steps an organization should take in “designing…