Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
It’s the Thought that Counts, Right?
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
Just Tell Me What To Do Next
In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…
A Secret Recipe for Unified Customer Profiles
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
How is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…