Can You Pass the Birthday Present Test?
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…
As marketers, there’s almost nothing we love more than a good metric. We’re constantly crunching the numbers to find out what works, why it works, and…
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…