Can You Pass the Birthday Present Test?
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Getting Personal with Machine Learning: New Tech & Advanced Segmentation
Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…
Customer Lifetime Value: A Marketer’s Key Metric
As marketers, there’s almost nothing we love more than a good metric. We’re constantly crunching the numbers to find out what works, why it works, and…
Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
It’s the Thought that Counts, Right?
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
Just Tell Me What To Do Next
In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…
A Secret Recipe for Unified Customer Profiles
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…