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Blog Customer Data

Just Tell Me What To Do Next

January 29, 2019 Blog, Customer Data, Personalization

In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…

A Secret Recipe for Unified Customer Profiles

January 21, 2019 Blog, Customer Data, Personalization

Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…

Stop the Spread of E.Coli with Your Loyalty Program

November 28, 2018 Blog, Customer Data, Loyalty, Personalization

No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…

3 Tips for a Good Customer Lifecycle Model

November 27, 2018 Blog, Customer Data, Loyalty

It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…

Using Data for Loyalty Program Design

November 12, 2018 Blog, Customer Data, Loyalty

When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…

A New Era for Grocery Loyalty Programs

September 25, 2018 Customer Data, Customer Experience, Loyalty

  Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…

How is Marketing Segmentation Used in Customer Retention?

August 28, 2018 Blog, Customer Data, Customer Retention

  Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….

What’s Your Customer IQ?

August 15, 2018 Blog, Customer Data, Customer Engagement, Customer Experience, Customer Retention

Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…

Protecting Consumers Digital Privacy Begins With Us.

May 7, 2018 Customer Data, Data Protection & Privacy

When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…

Marketing Myth Busters: GDPR Edition

April 25, 2018 Customer Data, Data Protection & Privacy

By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…

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    From Like to Love: Creating Emotional Loyalty

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    Quick Q&A with Andy O’Dell: Top 3 Trends for 2021

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    Customer Q&A: Look-alike Modeling with 2nd Spark

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    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

    September 11, 2018

    Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

    April 1, 2020

    Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

    August 29, 2017

    From Like to Love: Creating Emotional Loyalty

    April 5, 2021
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