3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
How is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Protecting Consumers Digital Privacy Begins With Us.
When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…
Marketing Myth Busters: GDPR Edition
By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…
Square Peg, Round Hole: Why the B2B CRM is Failing B2C Marketers
Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized…
Product Spotlight: Future Lifetime Value
How do you know whether a customer is never returning to your store or if they’re just taking a break? How much are your customers worth?…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…